Download Building a Thriving ASC Through Intelligent Marketing.
Proliance Surgeons, one of the largest ASC groups in the United States, needed help to grow their spine practice. This meant creating a new brand and marketing message to unite the 27 independently operating facilities in and around the Seattle area. The campaign introduced the new brand we created and celebrated the benefits of specific practice area expertise in orthopedics and spine.
Through the campaign we were able to accomplish the following:
Online: website, landing pages, display advertising / Offline: print, radio (multiple campaign waves)
Coflex Interlaminar Stabilization is a small device used in the treatment of lumbar spinal stenosis. As with many medical devices, the marketing challenges include building a case to physicians as well as to prospective patients. When Coflex needed resources to align their internal stakeholders to educate and motivate practicing physicians, we built a robust app.
The must-haves for the app included:
Online: app development, asset management interface, iOS/Android must-do’s
HDM Plus and HDM Boost are two product offerings from Ni-Q, a company that supplies human-donated breast milk for at-risk infants. We were faced with the challenge of telling a complex story to a highly sophisticated audience: neonatal care professionals. In order to tell the whole story in a short amount of time, moddern developed an animated explainer video.
The video explained:
Online: video scripting, casting, animation, digital delivery